A design-led manufacturer and exporter of load measuring equipment for difficult environments.
Research confirmed that
the Actronic brand was lagging behind its products.
After a thorough process
of analysis and scenario planning, involving senior management from all parts of the business both here and abroad, a brand map was established that formed the basis for all ongoing work.
There was a need for an
active parent brand (Actronic Technologies)
that represented a modern international design-led business, capable of running major joint venture initiatives in China, as well as being attractive to the best talent from around the world. The new brand map, identity and story telling has helped reposition Actronic
in the minds of staff and customers.
“This project showed exactly how deep strategic branding goes. Before this exercise
we knew we had world-beating products but
we did not have a clear or world class brand
to support them. Now
we can go where our products are needed with confidence and credibility."
Mark Templeton, CEO.
The Actronic Technologies Brand Identity was a finalist in the Large Scale Identity Category.