GFG Group

Global leader in electronic payment and card management software solutions.

The international payments market is fiercely competitive and GFG Group, specialists in payment solutions, needed to commercialise their proposition to get noticed.

Studio Alexander created
a positioning that would give them the artillery they needed to compete on the world stage ‘payment solutions you can bank on’. This was then implemented through naming, collateral, presentation material, product GUIs (graphical user interface) and web. GFG Group is now a major player in the market.

All project leaders and senior staff are now champions of the brand, understand the value of design and have the skills
to execute market driven projects.

“Studio Alexander came into a tough situation with a technical company that looked sideways at them and wondered how they could possibly help. They were absolute fighter pilots in terms of their professionalism and they’ve certainly earned their stripes with our board and management team.”

Marie Tamplin-Woods,
Former Group Sales 
and Marketing Manager, 
GFG Group.