Soul Creative Environments

Workplace design firm.

Soul were expanding their client base, but faced a problem. They struggled
to articulate what they did well. The companies 'soft' name didn't completely connect with their professional evaluation
and strategic approach
to each project.

Studio Alexander helped clarify the value in Soul’s existing positioning statement and identified
the need for a new visual appearance to differentiate
them from competitors.
The new brand identity had to graphically suggest they offered interior and architectural design services.

“We now look and sound like the multi-dimensional company we really are”

Leanne Beard, Director