Oxygen Business Solutions

A specialist SAP consultancy company.

From the outset, Oxygen have been brand champions. They came
to Studio Alexander with
a clear brand proposition
‘to liberate the modern workplace’ and a new identity. Studio Alexander helped them bring both to life and create customer relevant communications that made good use of the synergies between online and conventional communication channels.

Key projects in the building of the Oxygen brand have been: An emotive image library, consistent product collateral, in-depth and
‘at a glance’ case studies, moving image presentations, exhibition spaces, direct mail and advertising, internal brand communications, new brand guidelines to simplify the management of the brand in New Zealand and Australia.

“In five years, Oxygen has grown from zero
to a company creating in excess of AU$30 million in revenue annually for its Australian owners. Clever brand guardianship and marketing has had
a tangible influence
on this result.”

Stuart Dickinson,
General Manager,
Oxygen Business Solutions