Fletcher Living

Developer of specialist lifestyle living.

Fletcher Living, is developing 200 'land and house' packages at Jacks Point, a new lifestyle living area 15 minutes from Queenstown in the South Island of New Zealand.

The size and length of the development warranted
a new name, positioning, brand and storytelling to set it apart from competitors.

A new name ‘Living at Jacks Point’ and positioning 'stand out by blending in' were developed as the central point for all creative. Implementation was rolled out across print, online and in the environment.

“Studio Alexander developed one
single-minded idea
that informed all communications
across all channels
with equal effectiveness.”

Neville Dennis,
Manager, Fletcher Living.