Snowplanet

Indoor snow recreation centre.

The first new-generation snowdome in the Southern Hemisphere needed an identity with a broad audience appeal and plenty of attitude. The result is
an approachable, modern wordmark and a character with many interesting personalities.

The possibilities for ongoing marketing and storytelling around the 'Snowplanet' offering are numerous.

“Five years on, our brand still has the legs to hold its own in the entertainment arena.”

Eduard Ebbinge, Managing Director, Snowplanet

The Snowplanet brand was nominated as a finalist in the Small Scale Identity Category. The Snowplanet promotional
wall was nominated as a finalist in the Environmental Graphics Category.