Jenkin Timber

Manufacturer and exporter of finger-jointed wood building products.

Jenkin Timber Limited, a manufacturer of finger-jointed wood products, built up a business in New Zealand over three generations. In 2000 they felt the time was right to tackle new markets.

Studio Alexander clarified their brands and implemented a series of strategies to reach customers worldwide. Several years later Jenkin launched A-lign, a value added timber cladding solution. This included naming, positioning and
a flexible modern design system able to evolve at the same time as new products across website, technical literature and advertising. Aimed at distributors, building merchants and specifiers.