Bodyguard

A range of pressure treated wood products made from renewable New Zealand pine.

Five years ago, the Pine Manufacturers Association established a gap for New Zealand produced pine cladding in the North American market. Studio Alexander immersed themselves in the research
and details of the opportunity.

The Bodyguard name, positioning and brand identity developed by Studio Alexander were all launched simultaneously through distributors on the West Coast of North America.

Once established, two years later, the positioning was refined to align with a cladding product and the reach extended to the East Coast.

Now Bodyguard has sufficient market share in the North American market to attract approaches from new distributors and retailers
on a regular basis.