Tapuika Iwi Authority

Tapuika Iwi Authority needed a communications programme to ensure that their iwi register was complete prior to commencing treaty claim negotiations with the Crown.

An integrated communications programme was developed by Studio Alexander with Tapuika’s public relations consultantancy, Engage, to reach out to Tapuika across the world.  Studio Alexander developed a compelling new visual identity for Tapuika. This was used to shape a direct mail package to current registrants. This included resources that allowed them to use their own ‘kumara vine’ connections to spread the word to other Tapuika that they needed to be on the iwi register.  

The message was simple: Tapuika needs you, your tamariki and your mokopuna! 

The direct mail campaign was launched simultaneously with a media campaign for maximum impact.