WilliamsWarn
Personal brewing without compromise.
The WilliamsWarn is the world’s first personal brewery. It produces commercial quality beer, chilled, and straight from the tap in just 7 days.
In 2009 the WilliamsWarn was still a product in development, with no name, positioning, or identity. Over the course of the following two years Studio Alexander developed the WilliamsWarn naming, positioning, marketing strategy, identity design and graphic system.
“When I saw the brand work Studio Alexander came up with, I knew immediately it was perfect. I was expecting bright colours and a complicated design.
It was one of those moments when you know something is done right. There was nothing to change and we’ve had a huge amount of very positive feedback.”
Ian Williams, Director, WilliamsWarn.
The WilliamsWarn identity won gold at the International Graphis Awards, in the catagory for 100 Best in Design 2012.
The WilliamsWarn identity won gold at the Best Awards, in the catagory for Graphic Large Scale Identity Development 2011.
Identity and design system
Collateral
Video
Produced in association with blackbox
Web
Product and packaging
Launch
