To understand your brand we must first understand your business. In depth user based research contributes invaluable insights and informs brand strategy.

Ensure: Vision and culture clearly defined, competitor landscape understood, intellectual property policies agreed, differentiation tested and documented. Then a marketing plan to plot our course and brand storytelling that brings it all to life, for staff, customers and suppliers.

All good brands have a healthy brand identity; Logo, colour palette, typography, image style and language that they can call their own. The visual and verbal cues that individually and together build a meaningful brand experience for the consumer.

There is no such thing as an online strategy. Only a brand strategy that has been faithfully executed online. We understand this alignment process and the need to employ online marketing. Optimisation and analytics, rich media and technology solutions that aren’t ‘boxed’.

Brand strategy not understood or supported by staff won’t deliver business benefits in a sustainable way. We employ processes and tools that align internal thinking and beliefs with external delivery, to create enduring value.

This is where it all started. We know it inside out. Our print manager is a qualified designer as well as sitting on the Pride in Print Awards annual jury. Every detail must be on-brand as well as technically correct. At the same time minimising any negative environmental impact.

We know your brand strategy and have developed a design platform online and offline. Our creatives with advertising agency experience can collaborate with media planning specialists to produce memorable and effective advertising. Through multiple channels from ambient to social networking.

Nature provides so many great examples. Retail stores provide so many bad examples. Differentiation often means having the courage to buck trends and not underestimate consumer intelligence. Brave ideas combined with excellent craft and sound strategy can produce results that grow market share.

Sometimes clients need reassurance that what they are doing is ‘on-brand’. It is not a fully fledged project, more a checking-in. They have all the tools to manage and drive their own brand so our advice is short, sharp and affordable. We call this brand aid. Building open ongoing relationships with our clients as brand guardians is an objective at the outset of each new brand project.

Signage, exhibitions, retail and livery are all important ways in which brands can influence
the user. We have an award-winning reputation for creating design solutions for the environment.